Reach the Central Coast's most sought-after audience
At Coast FM 963, we know that effective sponsorship promotion hinges on reaching your target audience with the right message, at the right time, and with the right frequency. We understand the importance of a balanced approach. With only a third of the sponsor content per hour, we ensure that your message stands out amidst the clutter, resonating with our engaged audience.
Target
45+ Age Group
Generation-X and Baby Boomers
Engagement
#1 Community Radio Station
10.7 Hours Listening / Week
Broadcast Footprint
Across the Central Coast
From Hornsby to Cardiff
Listeners
75K Weekly • 126K Monthly
50% Male • 50% Female
DAB + Streaming
27K Listeners
58K Hours / Month
Digital Media
2.4M Social Media Reach
260K Web Visitors / Month
A Central Coast Snapshot
A Strong Family Focus: Of the 91,422 families on the Central Coast, 41.3% are couples with children, while 37.9% are couples without children. Single-parent families make up a significant 20.8%. This balance underscores a strong mix of family life, retirees, and working-age adults, presenting opportunities for businesses offering family services, lifestyle products, and activities tailored to older demographics.
Home Ownership and Housing: The region reflects stability, with 34.6% of households fully owning their homes and 31.4% still paying off mortgages. A high proportion of separate houses (78.2%) signals a settled community that values space and home investments. The median weekly mortgage repayment is $1,820, and rent sits at $360—highlighting affordability compared to neighbouring Sydney while still maintaining strong purchasing power among residents.
A Workforce on the Move: Health care and social assistance lead employment in the region, employing 14.3% of the workforce, followed by retail trade (11.2%) and construction (10.8%). With 66.8% of workers commuting by car and an increasing trend of 6.6% working from home, businesses have an opportunity to target both commuters and stay-at-home professionals.
A Mature and Engaged Population: The Central Coast has a significant number of residents aged 45 and over, aligning well with Coast FM 963's key demographic. For example, the largest age groups include 50-54 years (6.4%), 55-59 years (6.5%), and 60-64 years (6.5%). However, younger audiences are also present, with 6.0% aged 35-39 and 5.9% aged 40-44—suggesting a broad reach for businesses aiming to appeal to both generations.
By partnering with Coast FM 963, you gain direct access to a wide reach and customisable sponsorship solutions tailored to suit your specific needs. Whether you're aiming to increase brand awareness, drive sales, or promote an event, we have the tools and expertise to help you achieve your awareness goals.
Sources: 2021 Census (Central Coast LGA), McNair Yellow Squares Survey (2024W2). 50+ Audience including On-Line Streaming. Website impression metrics are captured live by Google Analytics.
Don't settle for being lost in the noise. Stand out on the Central Coast with Coast FM 963 and unlock the full potential of your business.